Since opening the first store in Hapseong-dong, Masan, 1989, Jangmonim Chicken has been growing to be a beloved franchiser that provides customers with delicacy and services putting the top priority on people’s health. Taking pride in being the first generation chicken brand, it has steadily developed new menus converging tradition and new trend for 32 years. Since current CEO Youngae Kim took office in 2015, the company has been investing aggressively in menu development and marketing activities including PPL, SNS, Radio, stadium, and star marketing. Under the management philosophy “You live, and I live.” it is supporting member stores everything from opening to daily operation in omnidirectional and systematic ways. It also provides them with fresh ingredients in prompt delivery system to ensure and promote the store owners’ stable business operations.